![]() Google, for example, has said its search engine will in rare cases change a SERP title link if the algorithm decides there’s a more suitable alternative. Writing text that fits both is also recommended by Google News. This is because search engines use a variety of page signals, including the H1, to determine whether a meta title accurately depicts page content. While the headline and title are different HTML elements, publishers should try to include the same text in each. Meta titles tell crawlers what the publisher would like to appear as the article’s title link in the SERP. ![]() SEO titles that are meta titles, which are contained in the HTML tag and are invisible to readers, that have been optimized for search engine crawlers. They need to be concise and clear enough to inform search engines about the article’s focus, while also being interesting enough to draw in human readers.īefore exploring how to write compelling headlines, let’s clarify two concepts that are often confused: the H1 and the meta title. Writing appealing headlines is one of the most important steps in any on-page strategy. However, search engines also need the text to be included in the page’s tag - a top-level header HTML tag. Human readers and search crawlers both use visual clues - such as the use of larger font size - to determine when specific text is a headline. What Is an SEO Headline?Īn SEO headline is a web page’s first visible headline that has been optimized for search engine crawlers. To bridge that final gap requires understanding how search engines interpret content and the signal they look for. The evolution of search engine algorithms means that using old-school principles to write compelling headlines for humans will cover most of what’s needed to write SEO headlines. This couldn’t be further from the truth, given that Google itself warns that page headlines that undermine the user experience (PDF download) will receive a lower quality rating. ![]() There’s a popular misconception that using search engine optimization (SEO) to write a headline means writing for robots. Now, however, they also determine how well an article ranks on a search engine results page (SERP). The rules that governed how to attract readers during the print era - writing descriptive, concise headlines that were also engaging - still hold true in the digital age. This fact has changed little since readers embraced digital news services and is, if anything, even more relevant now. A title not only tells the reader what an article is about, it can also communicate tone, voice and point of view.Ĭreating the perfect headline can be a labor of love, with the level of success often deciding how many people read the article. Editors have long known the value of a great headline. ![]()
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